What: Allbirds CEO shares insights into the company’s success as a direct-to-consumer brand, highlighting the need for more than simply a storefront and social media as an online business.

Why it is important: The pandemic created an overcrowded online competition for brands that saw online as the future, but Allbirds is looking at physical stores as a centre for acquiring new customers, underscoring the importance of wholesale partnerships to bring products to where existing and prospective customers are.

The path to profitability, according to Allbirds CEO, is investing in infrastructure to build global channels that can support the brand.

Allbirds CEO shares DTC playbook