Alibaba, the operator of China's largest online sales platform, is reportedly building its own mall to enrich the real-world shopping experience with technology and convenience. The five-storey shopping centre, which the company is calling "More Mall", is located at Alibaba's headquarters in the eastern Chinese city of Hangzhou. It occupies a 40 000m² plot of land and is due to open in April. Last February, Alibaba founder Jack Ma announced the group's "new retail era" blending online, offline, logistics and data units across a single value chain. Its ambition is also to remake traditional retailing.