What: Alibaba is expanding its presence in Spain with the launch of Miravia, a new fashion, beauty, food and lifestyle marketplace.

Why it is important: Alibaba’s Miravia platform seeks to offer a different shopping experience to consumers, giving them access to the latest trends in fashion, beauty and lifestyle through innovative solutions, such as exclusive content created by influencers or virtual make-up trial tools.

Miravia also offers a wide variety of products in categories as diverse as beauty, fashion, body care, electronics, food, babies, pets and health, with big international brands, Spanish brands, and local young entrepreneurial brands.

Alibaba launches a new fashion and lifestyle marketplace in Spain