Aldi distributes leaflets via WhatsApp in Luxembourg
What: Aldi prepares itself for a new law on waste in Luxembourg, effective January 2024
Why it is important: This is an example of a sustainable practice that could at the same time contribute to the top line, by increasing sale thanks to marketing, and the bottom one, by saving a few productivity points too.
Aldi Luxembourg is set to distribute its promotional leaflets via WhatsApp as part of a digitization process and in response to a new waste law in Luxembourg.
This law, effective from 1 January 2024, requires consumers to expressly state if they wish to receive physical mailings. Aldi has been promoting its digital leaflet via QR codes on various products, and now customers can also request the leaflet through WhatsApp, receiving a weekly message with a link to the new leaflet.
This move is reportedly a first for Luxembourg.
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EU moves to end €150 customs duty exemption for low-value imports
EU moves to end €150 customs duty exemption for low-value imports
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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