AI’s role in overcoming post-pandemic supply chain challenges

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 |  
Apr 2024
 |  
WWD
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What: Roger Mayerson of Logility highlights AI's crucial role in enhancing inventory management, forecasting, and building sustainable supply chains amidst post-pandemic shifts in consumer behavior and distribution channels.

Why it is important: In the face of significant shifts in buying behaviors, new distribution channels, and the obsolescence of traditional forecasting models, AI presents a transformative solution. It enables more accurate forecasting, efficient inventory management, and the integration of sustainability into supply chain operations, crucial for adapting to the new market dynamics and consumer expectations.


The post-pandemic landscape poses unprecedented challenges for retailers and brands, particularly in forecasting and inventory management. Traditional methods based on historical sales data have become ineffective, demanding new approaches to adapt to changing consumer behaviors and the complexity of product portfolios and distribution channels. Roger Mayerson, representing Logility, a leading AI supply chain planning software company, underscores the transformative power of AI in overcoming these challenges. AI-driven technologies not only improve forecasting accuracy and inventory efficiency but also promote sustainable supply chain practices by enabling data-driven decision-making and scenario modeling. Logility's platform exemplifies how integrated AI applications can facilitate collaboration across departments, enhance demand planning, and support companies in achieving operational and sustainability goals. This approach signifies a crucial pivot in supply chain management, emphasizing the need for innovation and adaptability in the face of evolving market conditions and consumer demands.


AI’s role in overcoming post-pandemic supply chain challenges