Åhléns launches independent beauty concept
Swedish department store giant Åhléns has launched a new independent beauty concept in Sweden, Beauty Bargain. Beauty Bargain offers a mix of established brand favorites as well as new and temporary brands. The focus is on beauty and well-being, but also on products that inspire and puts a spice on life. Beauty Bargain is launched online and in physical stores in parallel, starting in Göteborg.
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