Aésop to pop in at Nordstrom
A capsule of calm lands in select Nordstrom stores via Australian skin and body products company Aēsop.
The latest installment of Nordstrom's pop-in program brings Aēsop to customers as the beauty brand seeks to open more doors in America. The push into Nordstrom is seen by the company as a good way to get into markets not familiar with the brand and its simplistic philosophy on skin care and retailing.
The company fashioned bamboo into archways to create a semi-enclosed space in Nordstrom stores where Aēsop consultants will be on hand to assist customers with products.
"The driving thought is to convey our approach to skin care, creating a shelter in which we could explore skin rituals," said Stuart Millar, Aēsop general manager and president of the Americas. "We really wanted to create a space for a moment of pause. All of our retail stores, as they stand now, all kind of aim to offer that moment of pause so that we can almost slow down the pace of the customer service engagement that we have."
The company's pop-ins at Nordstrom range from 450 square feet up to 900 square feet
