What: In early 2022, Adidas' resale program "Choose to Give Back" will be rolled out across the United States.

Why it is important: Basically acting as a loyalty programme, the new resale project will allow customers to ship their items for free through Adidas’ Creators Club loyalty app and, depending on the product type and condition, receive loyalty points and vouchers in return.

Partnering with secondhand platform ThredUp, Adidas will accept clothes, shoes and accessories from any brand to be resold, donated or re-used. Through the Adidas’ Creators Club app, customers can generate a prepaid label and snag a ThredUp Clean Out Kit to send back shoes, clothing and accessories — regardless of condition or whether it’s Adidas-branded.

Products in good condition will be resold through ThredUp, while the rest will go through the reseller’s network of textile reuse partners. Wider rollout of the programme will begin early next year.

Under the Hood of Adidas’ Resale Launch