adidas has launched the first major project to be created at its SPEEDFACTORY facility in Ansbach, Germany. [SPEEDFACTORY is a facility that will allow adidas to explore, test and co-create with consumers, and a factory that uses robots to manufacture sneakers.]

The launch of the AM4 (adidas made for) series heralds a significant moment for the brand in terms of the future of manufacturing. The new AM4 series centers around individually designed and manufactured shoes that adidas will release in six key cities across the globe. London, Paris, Los Angeles, New York, Tokyo and Shanghai will have bespoke product created tailored to the unique demands, and using local market insight, of each respective city. Designed with a range of consumer benefits, such as lightweight stability and a far more sustainable product, the AM4 is a further step in what adidas believes will be the future of the industry with SPEEDFACTORY allowing for the creation of state-of-the-art product made for individual needs using athlete data. Each shoe is co-created using athlete data to help shape the design and development process. For example, it rains more frequently in London, and customers often use their sneakers to run to or from work, so Adidas created shoes that are reflective and more waterproof than its typical designs.

AM4PAR, the shoe created for Paris, will follow the AM4LDN launched October 19, before further launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) in 2018.

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