What: Adidas is introducing a new level of retail experience with the opening of its 'Home of Sport' flagship store in Vancouver, offering personalised services like biometric running analyses and product customisation.

Why it is important: This flagship store highlights Adidas' commitment to creating immersive, personalised experiences, blending sport, culture, and technology to engage customers in a unique and interactive way.

Adidas is redefining the retail experience with the launch of its 'Home of Sport' flagship store in Vancouver, its first of its kind in North America. Located on Robson Street, the nearly 35,000-square-foot store not only showcases Adidas' latest performance gear and lifestyle apparel, but also features personalised, tech-driven services designed to enhance the shopping experience. A standout feature is the Run Lab, which uses biometric technology to provide personalised running analyses, helping customers find the perfect footwear fit. Another key experience is the Made For You customisation area, where shoppers can personalise Adidas products with designs inspired by Vancouver’s culture. These interactive elements transform the store into a dynamic, community-driven hub.

Beyond shopping, the store is designed to be a place where sport meets culture, with plans to host community events and activations. The official grand opening is scheduled for 2025, further anchoring Adidas' presence in Vancouver’s retail landscape.

Adidas elevates retail experience with 'Home of Sport' flagship store in Vancouver