What: Adidas collaborates with Allbirds to learn more about sustainable alternatives

Why it is important: The key to lower carbon impact might lie in collaboration, not competition.

In 2016, Allbirds changed the manufacturing landscape with the introduction of its eco-friendly sneaker.

The company has teamed up with Adidas to release a new shoe as the latest entry in Adidas’ Futurecraft line of technologically advanced apparel. The Futurecraft.Footprint is a high-performance running shoe with a far smaller environmental impact.

Adidas and Allbirds evaluated the entire manufacturing process to reduce carbon emissions, starting with the materials. The shoe is made from 70% recycled polyester and 30% Tencel, a fiber material made from wood pulp. The shoe only comes in pure white because dyeing is also an energy intensive process.

The shoes will go on sale to the public in the fall.

Adidas and Allbirds Team Up to Make Sustainable Running Shoes