What: A Fintech mixes a bank account with a second-hand resale platform.

Why it is important: Now that all department stores are going into circularity, and some of them already have a payment card programme, should they consider adding specific perks such as this one?

GDR is a UK-based trend spotting company, partner of the IADS. They have recently spotted DIEM, a new UK-based banking start-up which wants to generalize circularity by taking care of its customers’ old products resale.

The principle is simple: customers upload a picture and enter key details. DIEM values the product and make an offer through a dedicated algorithm. If the offer is accepted, DIEM will attempt to sell the product. Of course, this is completely integrated into the customer bank account.

A UK bank takes care of products circularity on behalf of customers