What: In order to provide more content to its customers, Kayak opens its own-brand resort in Miami

Why it is important: collaborations with websites allowing them to provide physical experiences to their customers could be a way for department stores to rethink the usage made of some of their square metres, and generate new revenues.

GDR UK, a retail intelligence agency based in London, spotted the online travel booking website Kayak which plans to open its first own-brand resort in Miami, in collaboration with boutique hotel brand Life House.

A full contactless experience is guaranteed from check-in to voice-controlled room amenities. This new venture will also allow Kayak to collect data on its customers and their usages.

travel booking website opens first bricks and mortar resort