What: Schiaparelli has opened a shop at Neiman Marcus Beverly Hills.

Why it is important: The luxury brand has an exclusive agreement with Neiman Marcus Group, allowing the brand to maintain its extremely limited distribution.

Schiaparelli only has five retail points of distribution, including three at which are operated by NMG and one inside Harrods.

The new boutique-atelier is a unique environment that allows customers to become immersed in the world of Schiaparelli. This is supported by Neiman’s understanding of the brand’s unique sense of exclusivity and creative expression.

The boutique was designed by Schiaparelli’s creative director, Daniel Roseberry in collaboration with architect Daniel Romualdez.

The store embodies the Schiaparelli aesthetic and features ready-to-wear, eveningwear, handbags, leather goods, jewellery, and accessories.

A rare Schiaparelli retail opening