What: Inside Retail covers the state of the market in Australian loyalty scheme

Why it is important: Department store Myer is said to perform 73.5% of its transactions via its loyalty program, co-built with partners from other businesses, such as Virgin Australia or American Express, both online and instore.

Australian airline Qantas has revamped its loyalty program with the introduction of Qantas Marketplace, a platform where its frequent flyers can purchase products from a selection of 900 brands. They are said to already have 14.7m loyalty members, while their initial target was to reach 12.9m by 2024. The program allowed to bring AUD$905m in underlying earnings between 2022 and 2022 financial years.

The benchmark in the Australian market when it comes to loyalty is the Myer program, dubbed the “Myer One” loyalty scheme. It boasts 4.1m members and 73.5% of the company’s transactions were made through the program.

The article also reviews the programs at Super Retail Group, Chemist Warehouse, and also covers the marketplace launched by the City of Adelaide earlier in 2022.

A panorama of loyalty programs in Australia