What:  The new concept is all about experience with a local market feeling

Why it is important:  Having the best offer is not enough anymore, customers must also be entertained and transported into new-generation experiences.

Wellcome, a HK-based supermarket chain, has introduced its new store concept, called “Wellcome Fresh”, on a 500 sqm surface (the largest supermarket in HK yet). The store features 23 zones displaying 15,000 products including ultra-fresh ones.

The concept is largely experiential, with a décor reproducing a local traditional market. The offer also includes a food street corner, local snacks and a gourmet food offer that can be consumed on site.

Hong Kong's Wellcome unveils new Fresh store format