What: Hammerson mall is exploring a new rent model including online sales.

Why it is important: could it be a new inspiration for department stores to propose more competitive models to brands?

Hammerson reported that only 38% of its UK tenants paid rent in Q4 2020, adding up to the difficulties of the retail giant, which is leading to a €912m refinancing, through a €610m fundraise and the rest by selling assets. As a consequence, and also following suit to many retailers complaints, the rent model is reported to be reevaluated by Hammerson, into a threefold approach, including in-store sales, footfall and online sales (collected instores).

This change would probably induce new behaviours in the future, with tenants and landlords cooperating together to increase the efficiency of their marketing strategies, working hands in hands to propose at the same time interesting experiences and competitive services.

UK retailers’ rents could soon be based on online sales