A Louis Vuitton Duty Free Store in Hainan?
What: The French luxury behemoth is thinking about opening Louis Vuitton’s first Chinese duty free location in tourism hotspot, Hainan.
Why it is important: As Chinese people won’t be travelling abroad very soon, Louis Vuitton is considering a partnership with state-owned operator, China Duty Free Group, to benefit from the local travel opportunity.
It would also represent a U-turn for the Louis Vuitton brand, which is known for avoiding mark-downs.
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