What: Curbed magazine looks at what’s coming at Printemps in their new store at 1, Wall Street

Why it is important: Since it will be their only outlet, in the US, Printemps has to make this store outstanding to make sense financially.

1 Wall Street, a prominent architectural symbol in the Financial District, known for its classic Deco design by Ralph Thomas Walker, is embarking on a new phase with its first retail outlet. This outlet will be housed in the iconic "Red Room," originally the lobby for Irving Trust, featuring a lavish interior with a 33-foot-high ceiling and luxurious decor, including gold-streaked crimson walls. The room, recently restored and designated a landmark by the Landmarks Preservation Commission, will soon host Printemps, marking the French department store's first American location.

Printemps is set to occupy this space and an additional 55,000 square feet across two levels, transforming 1 Wall from its original office setup into a luxury residential and retail complex, the city's largest office-to-residential conversion. This transition is part of a broader revitalization of the Financial District, akin to the dynamic shifts Printemps experienced during its founding in 1865 Paris.

The design for the new retail space is being led by Laura Gonzalez, who aims to blend New York's boldness with Parisian elegance, ensuring that any alterations respect the room's historic significance. The plan includes using upcycled materials and custom designs to fit the unique environment of the Red Room, complementing the luxury condos in the building, which are on the market starting at around USD 900,000.

A look into Printemp’s new store at 1, Wall Street