Business of Fashion is compiling the lessons learnt post-covid, where the consumer behaviour has significantly changed. Initially for brands, such lessons are interesting to know also for retailers, as they apply to their customer too:

• No lies or negligence about actual delivery delay, this is important for trust building
• Customers are looking for value, and this does not mean uniquely a low price point
• Local shopping is key
• Make a choice between have and have-nots customers, in the wake of the mid-tier customers disappearance (this point is debatable)
• Create a community for your customers, online
• Use digital to make sure customers know what to expect when coming to you, especially in terms of stock availability

6 ways the pandemic has changed how people shopvvv