24S to begin live shopping
What: The LVMH group’s sales portal, 24S, is set to hold its very first liveshopping session on 2 November called ‘Live Shopping in Paris’.
Why it is important: 24 winter pieces will be presented during the liveshopping session hosted by influencers responsible for presenting the latest trends and explaining different styling possibilities.
After the initial broadcast on 24S.com, the sequence will then be available there for replay. While this initial broadcast is focused on Western consumers and trends, 24S will shoot the following liveshopping episodes with a greater focus on Asian consumers.
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