What: 2025 saw a record number of new female leaders appointed in the retail industry.

Why it is important: This milestone demonstrates the industry’s progress in addressing gender imbalance and advancing diversity at senior levels.

In 2025, the retail industry achieved a historic milestone with the highest number of new female leaders appointed on record. This surge reflects the sector’s ongoing efforts to address gender imbalance and foster diversity within senior leadership. While many retailers have made significant strides, only half have reached the 40% target for women in executive roles, despite strong female representation at the board level. Senior female leaders are driving change by championing mentorship, flexible work arrangements, and inclusive leadership practices, which are gradually reshaping traditional career paths and organisational cultures. Nevertheless, the progress remains uneven, with women holding 39% of senior executive roles across European retail and consumer goods, and persistent underrepresentation in certain key functions. The leadership styles of women CEOs, who balance strategic vision with operational excellence, are increasingly valued in today’s complex retail environment. The industry’s commitment to nurturing female talent is evident, but continued focus and systemic change are necessary to ensure lasting advancement and robust talent pipelines for the future.

IADS Notes: On 3 February 2026, Retail Week reported the record-breaking appointments of female leaders in 2025. Retail Week’s March 2025 analysis highlighted the gap between board and executive diversity, while Drapers in April 2025 showcased strategies for inclusive leadership. The LEAD Network’s October 2025 report confirmed women now hold 39% of senior executive roles, and McKinsey’s May 2025 study explored the leadership strengths and ongoing challenges for women CEOs in retail.

2025 saw highest number of new female retail leaders on record