Hosted by Breuninger in Stuttgart,
4-5 November 2026

We are delighted to welcome you to these two days in Stuttgart, during which we have planned a series of activities that we hope will be useful to you and your organisation. This document recaps the planned activities and provides practical details for your stay.

Click here to view the complete programme!

Agenda

Wednesday November 4th: Focused visits, meetings, exchanges & IADS General Assembly

** - Hybrid event for present and distant CEO members

 08:30 am–09:00 am: Participants’ welcome to Stuttgart & open breakfast
Location: Breuninger HQ, 8th floor (access at Marktstraße 1–3 through the staff entrance)

09:00 am–09:15 am: Opening remarks & welcome speech

Speakers: Selvane Mohandas du Ménil, Managing Director, IADS

Holger Blecker, CEO, Breuninger

09:15 am–11:15 am: Introduction to Breuninger

Speaker: Holger Blecker, CEO, board members, Breuninger 

11:15 am–11:30 am: Coffee break

11:30 am–12:45 pm: Exchange with IADS Academic Advisor

Topic: Three Decisions. One Discipline. Invest. Delegate. Partner. Prove.

Speaker: Pr Robert P. Rooderkerk, Associate Professor of Operations Management, the Academic Director MScBA Business Analytics & Management and the Academic Director of Retail Analytics at the Rotterdam School of Management, Erasmus Centre for Data Analytics

12:45 pm–01:45 pm: Lunchbreak

Location: (karls) kitchen by Breuninger

01:45 pm–02:00 pm: Call setup

 02:00 pm–03:00 pm: IADS General Assembly (hybrid event) **

Speaker: Selvane Mohandas du Ménil, Managing Director, IADS

2026 results & achievements 

2027 plan and budget

03:00 pm–04:00 pm: IADS CEO Roundtable (hybrid event accessible to distant CEOs) **

Speakers: IADS members' CEOs

Topic: will, be communicated closer to the date

 04:00 pm–05:00 pm: IADS Academy (hybrid event accessible to distant CEOs) **

Speakers: IADS Academy 2026 cohort

Academy 2026 topic: How to use AI in marketing strategy and measure ROI in revenue, not in other KPIs?

05:00 pm–05:30 pm: Transfer to Porsche HQ
Location: Stuttgart-Zuffenhausen

05:30 pm–07:00 pm: Porsche museum visit & presentation

Topic: Brand positioning and sales activation - dream team or rivals?

Speaker: Mr Robert Ader, CEO Porsche Germany

(Academy joining)

07:00 pm–onwards: Cocktails, dinner & talk

Location: Christophorus at the Porsche Museum

(Academy joining)

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Thursday 5th November: Focused visits, exchanges & networking

08:15 am–09:00 am: Transfer to Hugo Boss HQ
Location: Stuttgart-Metzingen

 09:00 am–11:00 am: Hugo Boss visit

Topic: Hugo Boss in transformation

Speaker: Daniel Grieder, CEO, Hugo Boss   

(Academy joining)

11:00 am–11:45 am: Transfer to Breuninger HQ

11:45 am–12:30 pm: CEO workshop on the future of the IADS

12:30 pm–01:15 pm: Lunchbreak

Location: Sansibar by Breuninger

01:15 pm–02:45 pm: CEO conversation

Topic: TBA

02:45 pm–03:30 pm: The “bilingual” store

Speaker: Pr. Carlo Alberto Carnevale Maffè, Professor of Strategy and Entrepreneurship at SDA Bocconi School of Management, Bocconi University in Milan, Director of the Master in Corporate Strategy and Professor in the MBA and international executive education programmes  

(Academy joining)

03:45 pm–04:00 pm: Coffee break & transfer to the store

04:00 pm–05:00 pm: Breuninger store visit

(Academy joining)

05:00 pm: End of the session

05:00 pm–05:30 pm: Farewell drinks 

Location: Champagne Bar by Breuninger

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Guest speakers (list will be updated on the go)

Professor Carlo Alberto Carnevale Maffè

Professor of Strategy and Entrepreneurship at SDA Bocconi School of Management, Bocconi University in Milan, where he served as Director of the Master in Corporate Strategy and teaches in the MBA and international executive education programmes. He has also taught at leading international institutions, including Columbia University GSB, NYU Stern School of Business, Wharton School, HEC Paris, Warwick Business School, Mannheim Business School, Korea University Business School, and the Indian Institutes of Management.
An expert scholar in global economic scenarios, technological innovation, new business models—including servitisation, multi-sided platforms, collaborative models and the sharing economy—and industrial strategies based on ESG governance and sustainability, Professor Carnevale Maffè has conducted research and provided strategic consulting to numerous national and international companies.

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Professor Robert P. Rooderkerk

Robert P. Rooderkerk is Associate Professor of Operations Management at Rotterdam School of Management, Erasmus University. He holds an M.Sc. in Econometrics with a specialisation in logistics from Erasmus University Rotterdam and a PhD in Marketing from Tilburg University – both earned with cum laude distinction. Robert’s research focuses on the intersection of marketing and operations, addressing critical challenges in omnichannel retail and retail analytics. His work has been featured in leading academic journals (FT50 list) and high-impact managerial outlets, including the California Management Review and Harvard Business Review. He is a recipient of the Dutch Marketing Science Award and has been recognised as a finalist for both the Journal of Marketing Research Best Paper Award and the Dutch Insights Scientist of the Year 2019 Award. His research has garnered broad media attention, with coverage in national and international newspapers such as Algemeen Dagblad, Laatste Nieuws, Standaard, and Volkskrant), as well as on Dutch radio (BNR and VARA Kassa Radio), television (Teleac Hoe?Zo!, RTL Nieuws), the Dutch Consumer Reports magazine, and BBC’s Capital blog. Robert serves on the editorial board of Journal of Retailing and Production and Operations Management. He currently leads the Retail Analytics Expert Practice at the Erasmus Centre for Data Analytics and is the founding Academic Director of the MScBA Business Analytics & Management at RSM, recently ranked 19th globally among 160+ analytics programs by the 2025 QS rankings. Robert has held visiting positions at top institutions including the University of Florida, Tuck School of Business at Dartmouth, UCLA Anderson School of Management, and HEC Paris. He has advised and collaborated with leading companies and institutions such as Coca-Cola, Coolblue, Heineken, Jumbo Supermarkets, Philips, and the Dutch Ministry of Economic Affairs. Several of the algorithms he developed, particularly in assortment optimisation and conjoint analysis, have been successfully implemented in industry practice.

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Mr Robert Ader

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Robert Ader graduated in Business Administration from Aachen [DE] & Sydney in 2001. He started at Porsche in marketing in 2001. From 2008 to 2011, he was Regional Manager Europe (Sales), then Director Marketing Communications from 2012 to 2018. From 2018 to 2020, he was Vice President, Customer Relations, and from 2020 to 2025, Vice President, Marketing/CMO. Since May 2025, he has been the CEO of Porsche Deutschland GmbH.

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Practical information

To facilitate coordination with Breuninger, we kindly ask you to inform us if you intend to participate in this event, whether in person or online. If you plan to attend in person, please provide us with your expected arrival date and time. 

On Tuesday, November 3rd, according to your arrival time, please join us strating from 7:30 pm for a casual dinner at Weinstube Fröhlich, Leonhardstraße 5.

Transfers during the day will be taken care of by Breuninger.

4th November 2026: Meeting address (the day starts at 8:30 am)

Meeting address: Breuninger HQ, address TBC

5th November 2026: Meeting point (the day starts at 8:15 am)

Meeting point: EmiLu Design Hotel, Nadlerstraße 4.

Recommended hotel

We recommend you stay at the EmiLu Design Hotel, a 4-minute walk from Breuninger HQ.

Rooms have been pre-booked for you by the Breuninger team. Price: €190 per night for an Urban Room (€22 breakfast not included). 

Please contact Christine Montard cmontard@iads.org. She will assist you with the booking process.

Contacts

We remain at your disposal should you need any assistance in preparing your trip or during your stay.

As a kind reminder, here are the details of the IADS Team:

Selvane Mohandas du Ménil, Managing Director, +33687324531, smohandas@iads.org

Christine Montard, Director of Markets & Events, +33668800428, cmontard@iads.org