What: In September 2020, Breuninger opened its flagship store in Nuremberg after several months of renovation.

Why it is important: The store has been transformed into a state-of-the-art flagship store, thus investing in more brick-and-mortar retail.

Breuninger spent several months renovating their Nuremberg store location into a modernized flagship. CEO, Holger Blecker, explained the strategic decision to invest in the brick-and-mortar location in a statement saying, "We firmly believe in brick-and-mortar retail and feel close ties to the Nuremberg location. Especially in challenging times like these, it is our job as retailers to work for the revitalization and attractiveness of the inner cities…" The more than 700 square meter flagship features designer labels such as Valentino, Celine, Bottega Veneta, Saint Laurent and Loewe.

To connect the physical department stores with the online store, Breuninger has advanced their digitalization through innovative services. Customers have numerous service terminals that enable immediate product and assortment queries.  Digitally networked changing rooms facilitate stationary shopping with extended Click&Collection options that allow customers to reserve desired items in advanced and then try them out in the store.

The location also offers gastronomy concepts through a cocktail bar on the second floor, serving an extensive drink menu and the popular in-house Breuninger Confiserie, a confectionery which celebrates its 70th anniversary in 2021.

Breuninger opened flagship store in Nuremberg

Breuninger opened flagship store in Nuremberg (EN)

IADS member The Mall Group has announced this summer a reorganization of its activities, into three business structures: retail estate (including malls), trading (including department stores) and finance, accounting and IT. A new generation of managers, both Thai and foreign, coming as a replacement of retiring executives, will help the group transformation. 6 locations will be renovated within next year and a change in leasing policy will help collecting increasing sources of revenue with rental fees, from previous locations that were previously managed with leasehold. According to chairwoman Supaluck Umpujh, the covid-19 pandemic will not stop nor slow the investment program already started.

The Mall reworks structure

The leading Swiss department store Manor is speeding-up the implementation of its strategic plans into digitalization and diversification of its products and services offers. This translates into:

• The launch of a marketplace on its e-commerce platform www.manor.ch to increase assortment variety (products and brands) in fashion, beauty and home
• The nomination of a Chief Digital Officer (CDO): Stefan Wetzler
• The simplification of the customer's digital journey: instore ordering, click-and-collect and mobile-responsive website
• The launch of a new free Manor World Mastercard®
• The implementation of partnerships with brands such as Sephora in fragrances
• The reinforcement of its local F&B supply chain strategy, via its 'Local' label, promoting locally-sourced fresh organic products

This plan includes a strategic reorganization at the HQ level, and the simplification of management layers at the stores level.

See the press releases -available in German and French only.

Manor beschleunigt ihre strategische Transformation - german

Manor accélère la mise en place de son plan stratégique - french