Through the Looking Glass: 2025 Holiday windows around the world
Department Stores
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Dec 2025
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International
What: IADS reveals its annual overview of department stores’ festive window displays across the world, showcasing creative concepts that blend artistry, storytelling, and innovation for the 2025 season.
Why it is important: Holiday windows remain a benchmark for visual retail excellence, reflecting how department stores combine tradition and modernity to inspire and engage global audiences.
IADS Notes: This annual selection confirms the continued relevance of window displays as both a creative and strategic expression of department store identity, evolving with new materials, digital elements, and sustainability-driven design.