Beymen Tersane
What: Beymen Tersane, located in Istanbul, is presented by the IADS (International Association of Department Stores) as a unique expert platform in the world of department stores. This presentation showcases a high-end retail space divided into 8 galleries (represented by the "G" prefix in the report) to guide the user through a curated luxury experience
Why is it important: This visit offers a window into a sophisticated retail model where historical industrial architecture meets modern luxury clienteling. The store is situated in a restored shipyard area, utilizing monumental stone arches, exposed brickwork, and vaulted ceilings to create a dramatic shopping environment that integrates heritage with high-end commerce.
The store's significance lies in its gallery-based operating system which segments the 33,000-square-metre logic into distinct zones. It houses a curated mix of top luxury brands, including dedicated sections for Alaïa, Bottega Veneta, Maison Margiela, and Chanel. Large-scale suspended art installations and the G9 Contemporary Gallery merge the shopping experience with cultural exploration. Furthermore, the G5 Beauty Gallery and Beymen Beauty Studio offer specialized services alongside premium brands like Xerjoff. The use of premium materials, such as veined marble pedestals and metallic spiral staircases, reinforces the store's premium positioning across all levels.