FIRA 2026 Mid-Year Meeting in Berlin
The IADS attended the 2026 annual mid-year meeting of the Federation of International Retail Association (FIRA). Over the years, FIRA has proven useful to us for gaining insights and accessing other retailers and federations.
18 delegates from 14 federations attended this session, held at the end of the World Retail Congress.
Read the full report below:
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