Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function.Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.