Author: Adam Alter

Publisher: Penguin Press

Comments:According to Adam Alter, professor of psychology and marketing at NYU, we live in an age of behavioural addiction. Whether it is emails, Instagram likes, TV episodes, or working hours, we are allowing our behaviour to be set for us. We spend an average three hours a day on our smartphones and millennial kids struggle to interact with real, live humans. He tracks how so many of today’s products are “irresistible”. He also suggests how we can harness addictive products for the good; to improve how we communicate, spend and save our money, and set boundaries between work and play.