Author: Geoffrey A. Moore

Publisher: Portfolio

Comments:A real classic on innovation in companies, Dealing with Darwin is one of the few books which really try to classify types of innovation and therefore get away from the common trend of calling every innovation “disruptive”. Geoffrey Moore divides types of innovation into three zones: a) product leadership zone; b) customer intimacy zone and c) operational excellence zone. Each of the three includes four types of innovation. The first one, for example, includes “platform” innovation as demonstrated by Microsoft. The second, experiential innovation such as that found at Starbucks. And the third, process innovation as exemplified by Dell. This is a rich and methodical discussion which, like some others, recognises the need to run a business simultaneously with chasing and developing innovative practices and ideas.

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See also The Day After Tomorrow: how to survive in times of radical innovation by Peter Hinssen

and The Three Box Solution: a strategy for leading innovation by Vijay Govindarajan