What: Zalando has made its Plus program free of charge in Austria and France.

Why it is important: This strategic move aims to attract more customers by enhancing the value proposition of Zalando's services, potentially increasing customer loyalty and market share in these regions.

Zalando, a leading online fashion retailer, has announced that its Plus program will now be available for free in Austria and France. The Plus program, which typically offers benefits such as faster delivery and exclusive access to sales, is designed to enhance the shopping experience for Zalando's customers. By removing the subscription fee, Zalando aims to boost customer engagement and expand its user base in these key European markets. This initiative reflects Zalando's commitment to providing added value to its customers and strengthening its competitive position in the online retail sector.

Zalando offers Plus program for free in Austria and France