What: Youngor Group has transformed the former Barbie flagship in Shanghai into Hai550, a sustainability-focused, multi-level retail project in collaboration with JNBY.

Why it is important: This initiative marks a significant move towards sustainability in retail, revitalizing a historic yet underutilized space on Huaihai Road, and targeting a younger, environmentally-conscious consumer base.

Youngor Group, a Chinese fashion retailer known for its investments in brands like Alexander Wang, has revitalized the former Barbie flagship on Huaihai Road in Shanghai with a new sustainability-focused retail project called Hai550. The 77,000-square-foot space, vacant for over 12 years, has been transformed into an eight-story retail complex in collaboration with JNBY. Designed to promote sustainable urban living, Hai550 features a variety of local fashion, beauty, and lifestyle brands, including pop-ups and exhibitions centered on eco-friendly practices. This project not only rejuvenates a historic shopping district but also positions Youngor to attract a younger, sustainability-minded audience.

Youngor revitalizes former Shanghai Barbie flagship with sustainability-focused retail concept