What: Walmart has opened its ocean shipping service, Walmart Cross Border, to all Walmart Fulfillment Services sellers, enabling them to transport goods from China to the U.S. using the retailer’s freight service.

Why it is important: This move significantly enhances Walmart's marketplace by offering sellers a streamlined logistics solution, further integrating Walmart's extensive supply chain capabilities with its e-commerce platform. This initiative strengthens Walmart's competitive edge in the marketplace arena, particularly against other major e-commerce players like Amazon.

Walmart has made its ocean shipping service from China to the U.S. available to all sellers on its Walmart Fulfillment Services platform. Initially rolled out as a pilot, the service exceeded expectations in both feedback and volume, prompting Walmart to expand its availability. This service is part of Walmart's broader strategy to leverage its supply chain infrastructure to support third-party sellers, offering them a competitive edge in logistics and fulfilment. By integrating this ocean freight service with its U.S. fulfilment centres, Walmart aims to simplify international shipping for its sellers and enhance its marketplace operations.

Walmart expands ocean shipping network to marketplace sellers