Walmart banks on generative AI to revolutionize customer and seller experiences

News
 |  
Aug 2024
 |  
WWD
Save to favorites
Your item is now saved. It can take a few minutes to sync into your saved list.

What: Walmart is leveraging generative AI to enhance its product catalogue, improve customer search experiences, and assist marketplace sellers, aiming to stay ahead in the competitive retail landscape.

Why it is important: By incorporating AI across multiple facets of its operations, Walmart is positioning itself as a tech-forward retailer, improving efficiency, enhancing customer experience, and supporting marketplace sellers, which could significantly bolster its competitive edge against rivals like Amazon.

Walmart is significantly investing in generative AI to optimize various aspects of its business, from refining its extensive product catalogue to improving customer interactions and supporting marketplace sellers. CEO Doug McMillon highlighted how AI has already facilitated the creation or improvement of over 850 million pieces of data in Walmart’s catalogue, streamlined customer searches, and is being tested to provide seamless assistance to sellers. As Walmart continues to integrate AI into its operations, it aims to grow profitably by offering advanced tech-driven solutions that benefit both customers and sellers.


Walmart banks on generative AI to revolutionize customer and seller experiences