Ulta achieved $10 billion in sales last year, thanks to its strategies in the beauty retail industry

News
 |  
Jan 2024
 |  
Retail Dive
Save to favorites
Your item is now saved. It can take a few minutes to sync into your saved list.

What: Ulta Beauty saw impressive net sales and operating income increases last year. CEO Dave Kimbell discussed recent innovations the retailer has introduced and why the beauty category is expected to remain strong.

Why it is important: While some retailers have faced sales declines in recent months as consumers pull back on discretionary purchases, beauty has been a bright spot in the industry. The beauty and personal care market is expected to reach $646.2 billion globally in 2024, with anticipated growth at a compound annual rate of 3.3% over the next four years.

Ulta Beauty plans to relaunch its customer loyalty program, Ultamate Rewards, with expanded benefits, including an enhanced birthday offering and more personalized communication to customers. Ulta Beauty and the beauty sector are expected to remain in a stronger position than other retailers, despite economic pressures.

The importance of beauty in consumers' lives continues to drive the sector's resilience and navigate market pressures. Coresight Research unveiled the impact of enhanced product imagery on the industry. The retailer emphasizes innovation through new brands, tech advancements, and a balance between technology integration and human experience.


Ulta achieved $10 billion in sales last year, thanks to its strategies in the beauty retail industry