What: U.S. holiday sales are expected to grow at their slowest pace since 2018.

Why it is important: This slowdown in holiday sales growth indicates potential economic challenges and changing consumer behaviours, which could impact retailers' strategies and financial performance during the crucial holiday season.

The report highlights that U.S. holiday sales are anticipated to experience their slowest growth since 2018. This projection reflects a combination of factors, including economic uncertainties, inflationary pressures, and shifts in consumer spending patterns. Retailers may face challenges in maximizing sales during the holiday season, traditionally a peak period for revenue generation. The anticipated slowdown underscores the need for retailers to adapt their strategies, possibly by enhancing promotions, optimizing inventory management, and leveraging e-commerce platforms to maintain competitiveness. Understanding these dynamics is crucial for stakeholders in the retail industry as they navigate this pivotal time of year.

 U.S. holiday sales forecasted to grow at slowest rate since 2018