What: International retailers are increasingly integrating artificial intelligence (AI) into their operations.

Why it is important: The adoption of AI by retailers is crucial for enhancing operational efficiency, improving customer experiences, and staying competitive in a rapidly evolving market.

Artificial intelligence is becoming a pivotal tool for international retailers as they strive to enhance their operations and customer engagement. AI technologies offer numerous applications in the retail sector, including personalised marketing, inventory management, and customer service automation. By leveraging AI, retailers can analyze large volumes of data to gain insights into consumer behaviour, optimise supply chains, and tailor shopping experiences to individual preferences. This technological integration helps retailers not only streamline their processes but also adapt to changing consumer expectations and market dynamics. As AI continues to evolve, its role in retail is expected to expand further, offering new opportunities for innovation and growth behaviour.

The role of artificial intelligence in international retail