The L'Oréal Group supports beauty tech start-up Noli
What: L'Oréal incubates Noli, a London-based start-up that combines beauty, tech and design.
Why it is important: L'Oréal is one of the world's leading beauty companies with a massive scientific knowledge base in beauty.
Using a proprietary recommendation algorithm, Noli is a platform that aims to determine individuals’ unique product compatibility pattern. They have recently launched the beta version and are already working with brands like La Roche-Posay, Garnier and Kiehl’s among others.
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