What: Target is launching "The Cuddle Collab," a pet product collection designed in collaboration with social media pet influencers, or "fur-fluencers."

Why it is important: This initiative highlights Target's innovative approach to marketing by leveraging the popularity of pet influencers to engage with a large segment of its customer base, aiming to boost sales and brand loyalty among pet owners.

Target is set to debut "The Cuddle Collab," a unique collection created with six pet influencers, featuring over 180 pet-related items. The collaboration is part of Target's strategy to tap into the creator culture, aiming to resonate with the 70% of its shoppers who are pet owners. The marketing campaign includes reality TV-style social content and national ads featuring Target's mascot, Bullseye. The collection, available on September 21, includes pet essentials and matching accessories for owners, with prices starting at USD 3. This move is expected to strengthen Target's connection with millennial and Gen Z pet enthusiasts, contributing to the company's growth following a recent sales increase.

Target's Cuddle Collab: Engaging pet owners with 'fur-fluencer' partnerships