What: Simon Malls is launching an e-commerce platform to sell discounted items from its retail tenants, aiming to merge physical and digital shopping experiences.

Why it is important: This initiative represents a strategic move by Simon Malls to adapt to the evolving retail landscape by integrating online and offline shopping, potentially increasing foot traffic to physical stores and enhancing tenant sales.

Simon Malls, a leading retail real estate company, is introducing an e-commerce platform that will feature discounted items from its retail tenants. This move is part of Simon's strategy to blend physical and digital shopping experiences, providing consumers with the convenience of online shopping while driving traffic to its malls. The platform will allow customers to purchase sale items online and pick them up in-store, creating a seamless shopping experience. This initiative aims to support Simon's tenants by increasing their sales opportunities and attracting more visitors to the malls. As the retail industry continues to evolve, Simon Malls is positioning itself to meet changing consumer preferences and enhance the value of its retail properties.

Simon Malls launches e-commerce platform for sale items