What: Siam Piwat Group and Hyundai Department Store host an exclusive event in Seoul, showcasing cross-cultural luxury experiences.

Why it is important: It demonstrates the growing trend of international retail partnerships focusing on exclusive, experiential offerings for high-value customers.

Siam Piwat Group and Hyundai Department Store hosted an exclusive event at the Korea Furniture Museum in Seoul, offering their customers unique experiences and privileges. The event, themed "Journey Without Borders," featured a blend of traditional Korean culture and modern luxury experiences. Guests toured the museum's traditional 'Hanok' houses and rare furniture collection before enjoying a six-course dinner curated by Michelin-starred chefs from Korea, Thailand, and the United States. The event also included a collaboration with Korean eyewear brand Gentle Monster, offering custom gifts to attendees.

This event is part of a broader business agreement between Siam Piwat and Hyundai Department Store, aimed at expanding their reach in the global retail market. Both companies emphasized the importance of connecting their esteemed communities and sharing cultural experiences. The collaboration reflects a growing trend in retail, where high-end department stores are focusing on creating unique, cross-cultural experiences to engage and retain their most valuable customers in an increasingly competitive global market.

Siam Piwat, Hyundai host exclusive event in Seoul