What: Online retail giants Temu and Shein are set to see their respective growth rates plummet in 2025, according to a report by market research firm Forrester.

Why it is important: The report, which looks at retail predictions for 2025, said despite high-profile adverts and “relentless” digital advertising, both Shein and Temu will see a “plummet” in the rate of growth.

The report details that despite being fast-growing and seemingly everywhere, “complaints about quality of goods, unethical production processes, unfair advantages in shipping, and increased nationalism” make them targets of environmental groups and governments. Following the role technology will play in retail in 2023, the report predicts that 20% of retailers in the US, Europe, Middle East and Africa will launch customer-facing generative AI applications next year.

Shein and Temu’s growth rates are predicted to plummet in 2025