What: Mexican biotech company Polybion has partnered with Danish fashion brand Ganni to showcase sustainable products, including the Celium-made Bou bag, at a pop-up store in Selfridges, London.

Why it is important: This collaboration highlights Selfridges' commitment to sustainability and innovation, reinforcing its position as a forward-thinking department store that embraces eco-friendly initiatives and cutting-edge materials. By featuring Polybion's sustainable fabric, Selfridges continues to attract environmentally conscious consumers and aligns itself with the growing demand for responsible fashion.

Polybion, a Mexican company specialising in sustainable materials, has teamed up with Danish fashion brand Ganni to present their eco-friendly products at Selfridges, one of Europe’s most prestigious department stores. The pop-up store, named "Ganni Lab," features the Bou bag made from Celium, a leather-like fabric developed by Polybion using agro-industrial fruit waste. This collaboration not only showcases the synergy between innovative design and sustainable materials but also reinforces Selfridges' reputation as a leader in promoting sustainability within the luxury retail space. The Ganni Lab will be open until November 24, offering visitors a glimpse into the future of fashion through eco-conscious materials and design.

Selfridges welcomes Polybion’s sustainable fashion innovation with Ganni lab