What: Selfridges celebrated the opening of Tiffany & Co.'s newly revamped 3,788-square-foot space at its London flagship store on Oxford Street.

Why it is important: This redesign enhances Tiffany & Co.'s brand presence and customer experience, showcasing its latest design concepts and luxurious offerings in a prominent retail location.

Selfridges commemorated the opening of Tiffany & Co.'s redesigned space at its Oxford Street flagship, transforming the store’s façade with a brief blue illumination. The 3,788-square-foot area on the ground floor features the latest design inspired by Tiffany's Fifth Avenue flagship, incorporating elements like tributes to window designer Gene Moore, the Vanderbilt Gate, and an interactive digital display of St. James’s Park. The store offers a range of Tiffany's signature jewelry collections and includes bespoke artistic installations by Nancy Lorenz and Jason Bruges, as well as a private salon adorned with a Damien Hirst painting.

Selfridges turns blue for Tiffany & Co.’s redesigned store