What: Selfridges is featuring talents from the BFC NewGen project in collaboration with Pull&Bear.

Why it is important: This initiative underscores Selfridges' role as a leading platform for emerging designers, enhancing its reputation as a supporter of fashion innovation and diversity.

Selfridges has partnered with Pull&Bear to spotlight emerging designers from the British Fashion Council's NewGen project. By showcasing these talents, Selfridges continues its tradition of supporting and promoting new voices in the fashion industry. This collaboration provides young designers with an invaluable opportunity to present their work at one of the world's most prestigious department stores, reaching a wide and diverse audience. Through this initiative, Selfridges reaffirms its commitment to fostering creativity and innovation, solidifying its position as a key player in the advancement of contemporary fashion.

Selfridges showcases BFC NewGen talents with Pull&Bear collaboration