What: Selfridges has entered into a partnership with Criteo to introduce sponsored products on its e-commerce websites.

Why it is important: This collaboration enhances Selfridges' digital marketing capabilities, potentially increasing online sales and improving customer engagement through targeted advertising.

Selfridges, the renowned department store, has partnered with Criteo, a global technology company specialising in commerce media, to incorporate sponsored products on its e-commerce platforms. This strategic move aims to bolster Selfridges' online presence by leveraging Criteo's expertise in targeted advertising. Through this partnership, Selfridges seeks to enhance the shopping experience by offering personalised product recommendations and advertisements that align with customers' interests and browsing behaviours. The integration of sponsored products is expected to drive higher engagement and conversion rates, contributing to the growth of Selfridges' digital sales channel. By adopting advanced advertising solutions, Selfridges positions itself at the forefront of retail innovation, adapting to the evolving landscape of online shopping.

Selfridges partners with Criteo for sponsored products on e-commerce platforms