What: Andrew Keith, former CEO of Selfridges, has been appointed to lead the transformation of Edinburgh's historic Jenners department store into a modern retail and hospitality hub.

Why it is important: The project represents a significant investment in Edinburgh's retail landscape, aiming to boost tourism and the local economy while adapting to changing shopping behaviours.

Andrew Keith, whose past roles include CEO of Selfridges and president of Lane Crawford and Joyce, has been appointed by AAA United to lead the transformation of the historic Jenners department store site in Edinburgh. The project aims to create a world-class retail and hospitality destination while respecting the building's traditions, history, and architectural heritage. Jenners, which closed in 2020 for refurbishment, was one of the oldest department stores in the world, known for its Victorian woodwork and interiors. AAA United, owned by Danish retail tycoon Anders Holch Povlsen, purchased the building in 2017 with a grand vision for the space. The transformation comes at a pivotal time for Edinburgh, coinciding with the opening of stores by luxury brands like Gucci. Keith, who will take up his post in early 2025, emphasises the project's potential impact beyond the building itself, aiming to deliver long-term commercial and social value through innovative products and community engagement. The redevelopment of Jenners reflects a broader trend in the retail industry, where department stores are reinventing themselves to remain relevant in a changing landscape. This often involves creating mixed-use spaces that combine retail, hospitality, and sometimes office elements to address evolving consumer preferences and urban needs.

IADS Notes: The transformation of Jenners aligns with industry-wide efforts to rebuild department stores for a new retail world. Many are facing the necessity of strategic downsizing and renewed customer engagement to remain relevant. This trend often involves repurposing historic buildings, as seen in the redevelopment of the former Fenwick store on Bond Street, which will combine high-grade retail and office spaces. Similarly, Marks & Spencer's efforts to refurbish its Oxford Street flagship highlight the tension between preserving historical architecture and meeting modern retail needs. These projects aim to create mixed-use spaces that balance retail, hospitality, and sometimes office elements, addressing the changing consumer preferences and the need for experiential retail while preserving architectural heritage.

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