What: Saks Fifth Avenue is launching its "Gifts of Delight" holiday campaign, featuring exclusive merchandise, unique experiences, and festive offerings to inspire customers throughout the season.

Why it is important: This campaign not only celebrates the centennial of Saks' flagship store but also positions the retailer as a leader in luxury holiday shopping, offering curated gifts, new brands, and immersive experiences that enhance customer engagement.

Saks Fifth Avenue is introducing its "Gifts of Delight" holiday campaign to captivate and inspire shoppers with exclusive merchandise and unique experiences. Celebrating 100 years since the opening of its flagship store, Saks will feature fashion in its holiday windows against an illuminated facade. The campaign includes a curated selection of gifts such as sleek outerwear, cashmere knitwear, leather goods, and beauty advent calendars. Saks is also highlighting new-to-Saks brands like The Elder Statesman and Fear of God Essentials, along with exclusive items from designers like AMI Paris and Jacquemus. Unique experiences offered include attending a "Saturday Night Live" episode, a private shopping appointment at Saks’ Fifth Avenue Club, and an omakase dinner by Hoseki. The campaign will be promoted across digital channels including TikTok and Instagram. Additionally, Saks' holiday windows will showcase luxury designer pieces with festive motifs, complemented by a light display sponsored by Mastercard. A special Ralph’s Coffee holiday shop will also be available on the main floor of the flagship store

Saks Fifth Avenue's "Gifts of Delight" for the holidays