What: Richemont has launched the Via Arno initiative in Florence, aiming to revive and preserve traditional Florentine craftsmanship through a dedicated apprenticeship program.

Why it is important: This initiative underscores Richemont's commitment to preserving cultural heritage and artisanal skills, while fostering new talent in the luxury sector, thereby sustaining the craftsmanship that defines high-end luxury goods.

Richemont has introduced the Via Arno initiative, a project dedicated to revitalising traditional Florentine craftsmanship. This program is set in Florence and focuses on training apprentices in the art of fine craftsmanship, particularly in jewelry and watchmaking. The initiative aims to preserve the rich cultural heritage of Florentine artisanship by offering a structured apprenticeship program that combines traditional techniques with modern innovation.

Participants in the Via Arno program will receive hands-on training from master craftsmen, ensuring that these valuable skills are passed down to future generations. The initiative not only supports the local economy by creating job opportunities but also strengthens Richemont's position as a leader in luxury craftsmanship. By investing in this program, Richemont is helping to maintain the high standards of quality and artistry that are essential to its brand and the luxury industry as a whole.

Richemont's Via Arno initiative: Reviving Florentine craftsmanship