What: The Printemps store in Marseille's La Valentine district has completed a seven-month refurbishment, enhancing its retail space and brand offerings.

Why it is important: This refurbishment represents a strategic move to revitalise the Printemps store by increasing its selling space and introducing 80 new brands, aiming to maintain customer excitement and improve shopping experiences in a competitive retail environment.

The Printemps department store in Marseille's La Valentine district has undergone a significant refurbishment, which took seven months to complete. This renovation aimed to transform the store's vast 7,230 square metre (77,823 square foot) single-floor space into a more dynamic and engaging retail environment. Although the overall footprint of the store remained unchanged, the selling space was increased by approximately 25%, allowing for a more extensive display of merchandise.

The refurbishment process was carried out in 13 stages, beginning with the Home section and concluding with womenswear, while the store remained operational throughout. This ambitious project introduced 80 new brands to the store, enhancing its appeal to a broader range of customers. The design strategy focused on creating distinct lifestyle areas within the department store while ensuring that these spaces were not too enclosed, promoting visual navigation and an open shopping experience.

This renovation aligns with Printemps' goal of maintaining excitement and interest among shoppers in a traditional department store setting. The La Valentine location complements another Printemps store situated in Marseille's city centre port area, expanding the brand's presence and accessibility in the region.

Printemps La Valentine completes major refurbishment